About us

Dinka Apparel is a newly started clothing brand mixing popular american design and styles with african styles at affordable price


Dinka Apparel is the world’s leading quick-to-market apparel and lifestyle brand. We are renowned for delivering the season’s most wanted styles to millions of people worldwide.

As a new york based company , we sell collections for women, men, curve, and kids. We are on track to become a  pop culture phenomenon, reaching staggering social media followings of over 10 thousand, of which includes celebrity fans and collaborators.

Our team works around-the-clock to bring you the world’s hottest styles. We forecast fashion trends before anyone else, and introduce 1,000+ new arrivals to our site every week! We listen to our customers and are always finding innovative ways to improve and deliver the most coveted styles at a moment’s notice. It’s our top priority to ensure that our FN community always feels confident and included. We've revolutionized the fashion industry and dominated the market with our Women, CURVE,  MEN , and an up-and-coming  KIDS line. We cater to anyone who has an affinity for fashion. Regardless of shape, personal style, or gender, we’re here to fit everyone.

Today, Dinka Apparel’s mission remains the same—making affordable fashion accessible to customers around the world with an African tasty for fashion or style or Africans with a tastes for western styles and fashion.


 Founded in 2019, Dinka Apparel has been privately owned and operated by CEO  Jason Konadu. With a keen eye, Jason was able to identify a missing part of the women’s apparel market by bringing sexy street wear and African  wear for women to the forefront of the affordable fashion industry. Jason said, “We’ve are on our way to change the industry by making our customers part of the conversation from Tradition  to  Product to Trend. We stay ahead of the fashion curve and the competition by engaging with our community every day to ensure we deliver what they need as fast as possible.” We use Instagram and Pinterest as a platform to connect and relate to customers in a way that had never been done before. Through these first accomplishments, the success of  was born. 

In 2019, Jason launched the brand’s online store, which has become its major identifiable presence and primary source for shoppers worldwide. Collections have and still cater to a diverse range of body types, many of which are ignored by retailers that offer limited size options and silhouettes. Over the last decade, Dinka Apparel has become a household name, counting over 10 thousand  followers across all social media platforms. Today, Dinka Apparel continues to provide elevated styles at affordable prices with a dedicated social media following to match.